MediaMarkt collaborated with Barış Özcan to promote the "Tech Digital Twin" project. Özcan explored the digital twin of MediaMarkt Tech Arena with VR glasses and conveyed to the audience how the shopping experience is transformed by combining the digital and physical worlds.
Thanks to this collaboration, the project reached large audiences. The campaign achieved significant success, receiving more than 2.5 million impressions. This project highlights Mediamarkt's innovative vision, which aims to offer consumers a shopping experience enriched by technology's opportunities.