Fenerbahçe's new season jersey, of which Otokoç Otomotiv is the chest sponsor, was brought to the virtual world and introduced to football fans. This project on the Roblox, allowed football enthusiasts to dress their characters in Fenerbahçe's legendary jersey.
This digital experience offered an interactive environment that made both football fans and Roblox users experience team spirit at all times. While users had fun in the game world, they also had the opportunity to show loyalty to their club by experiencing Fenerbahçe's new season excitement in a virtual environment.
This project, implemented in cooperation with Otokoç Otomotiv, made it possible to support Fenerbahçe both on the field and in the virtual world. This innovative initiative, which brings football and technology together, brought team spirit to wider audiences and enabled Fenerbahçe to take its place on global digital platforms. Thus, fans could experience Fenerbahçe's new season jersey in the virtual world and always feel this excitement with them.