Primeclass Bodrum Lounge's digital twin and meditation experience attracted great attention when it was presented to participants as a VR experience at the TAV Bodrum Golf Tournament. Primeclass's refreshed brand identity made its exciting debut in the virtual realm, captivating visitors. This way, participants could witness the brand's changing and developing vision through a digital window.
The digital twin, brought to life with virtual reality technology, is a visual presentation designed as a user experience-focused application. The meditation experience, which will provide passengers with relaxation before the flight, aims to reduce flight stress in a digital environment. Thus, Primeclass offers its guests an innovative experience that combines comfort with technology by integrating virtual reality into its service quality.
While tournament participants discovered Primeclass's service approach in the virtual reality experience area, they also closely experienced the brand's new-generation solutions. This digital twin was designed to preview physical services and strongly reflected the brand's innovation-focused approach.
With this experience in the virtual world, Primeclass Bodrum Lounge proves that it not only sticks to physical spaces but also integrates all the opportunities offered by digitalization into its services. This step of the brand, aimed at perfecting the customer experience in both the physical and digital worlds, stands out as an example that makes a difference in the sector.